I'mRachel.

For more than a decade I've built, pitched and managed advertising campaigns inside Australia's biggest media companies - for the likes of Disney, Medibank, Energy Australia, Nissan and BMW, representing titles from news.com.au to Vogue. Alongside it, I ran the same playbook directly for Australian businesses: a furniture retailer, footwear labels, a produce wholesaler, a Melbourne restaurant.

Then I started taking on smaller clients - a Melbourne cafe, an allied health clinic, a tradie in the northern suburbs. The work wasn't different. Same frameworks, same campaign structures, same questions worth answering properly. What was different was how much of it I could deliver at a price those businesses could actually meet.

So I spent 2025 rebuilding how the work gets made. The strategy, the creative direction and the judgement stayed with me - that is the part that decides whether any of it works. Everything repeatable around it got systematised, so more of each hour goes into the decisions and less into the production.

That is what Maeve Media is now. I set the direction, shape the creative and review everything before it reaches a client. AI and automation handle the repetitive production behind it. You get senior marketing judgement at a scale that fits your business - not a junior version of it.

- Rach