01 / Who we are
Maeve Media is a boutique digital brand owned and operated by Rachel, a sole trader based in Melbourne, Victoria, Australia. When this policy says 'we', 'us' or 'Maeve Media', that means Rachel and the Maeve Media business. 'You' means anyone who visits maevemedia.com.au, signs up to our newsletter, or buys a product.
02 / What we collect
We collect the minimum amount of personal information needed to do what you've asked us to do. Specifically:
- Email address - when you subscribe to the Thursday newsletter or download a gated free resource.
- Name and business type - only if you provide them via the contact form or newsletter signup.
- Payment details - processed by Payhip and Stripe. We don't see, store or have access to your full card details.
- Basic analytics - pages viewed, approximate location (country level), device type, via privacy-respecting analytics. No personal identifiers are stored.
We do not collect sensitive information as defined by the Privacy Act (health, religious beliefs, biometric data, etc.).
03 / How we use it
- Deliver the product or service you've bought or signed up for.
- Send you the weekly newsletter, if and only if you subscribed.
- Respond to enquiries, support requests, and refund requests.
- Improve the products and the site based on aggregated usage patterns.
We will never send you marketing emails you didn't consent to, and we will never pass your information to third parties for their own marketing.
04 / Who we share it with
A small number of trusted, AU-friendly third-party tools process data on our behalf to deliver what you've asked for. They are bound by their own privacy policies, all of which comply with either the Australian Privacy Principles or GDPR.
- MailerLite - email list hosting. Data stored in the EU.
- Payhip - product delivery and payment processing. Data stored in the EU.
- Stripe - payment processing. Data stored in the US under Standard Contractual Clauses.
- Webflow - website hosting. Data stored in the US and EU.
- Google Fonts - font delivery. No personal data collected.
We do not sell, rent or share your personal information with anyone else, ever, for any reason other than the operational uses listed above.
05 / Cookies & analytics
This site uses a minimum of cookies. A session cookie set by Webflow to remember your preferences. That's it. We do not use Facebook Pixel, Google Ads tracking, or retargeting pixels. Analytics are collected in aggregate with no personal identifiers.
06 / How long we keep it
- Newsletter subscribers - until you unsubscribe (one click in any email).
- Customers - for 7 years after purchase (required for Australian tax records).
- Contact form submissions - 12 months after the conversation ends.
- Analytics - 14 months in aggregate form.
07 / Your rights
Under the Australian Privacy Act you have the right to:
- Ask what personal information we hold about you.
- Request a correction to anything inaccurate.
- Request a copy of your data in a portable format.
- Ask us to delete your data (subject to legal record-keeping requirements).
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
To exercise any of these rights, email rmp@maevemedia.com.au. We respond inside 30 days, usually same week.
08 / Data breaches
If a breach happens that is likely to cause serious harm, we will notify affected individuals and the OAIC within the timeframes required by the Notifiable Data Breaches scheme. We have reasonable security controls in place across all third-party tools listed in section 4.
09 / Changes to this policy
If we change this policy, we will post the updated version on this page with a new 'last updated' date at the top. Major changes (like adding a new third-party processor) will be announced in the Thursday newsletter.
10 / Questions
Genuinely, any question about privacy - no matter how small - gets a direct reply from Rachel. Email rmp@maevemedia.com.au or use the contact form.