How Maeve Media Pty Ltd collects, uses, stores and protects your personal information, including how we use AI and how we handle our clients' accounts. Written to comply with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles. Written in English a human can read.
Maeve Media is operated by Maeve Media Pty Ltd (ACN 698 883 680, ABN 89 698 883 680), an Australian private company based in Victoria. When this policy says 'we', 'us' or 'Maeve Media', that means Maeve Media Pty Ltd. 'You' means anyone who visits maevemedia.com.au, subscribes to our newsletter, buys a product, or engages us for a service.
We handle personal information in line with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles.
We collect the minimum amount of personal information needed to do what you have asked us to do.
Email address - when you subscribe to the Thursday newsletter, download a free resource, or complete the AI audit questionnaire.
Name and business details - when you provide them via the contact form, the audit questionnaire, or in the course of a service engagement.
Payment details - processed by Stripe. We never see or store your full card details.
Service delivery information - if you engage us for a done-for-you service, the business information you share with us so we can do the work, and access to the marketing accounts listed in section 5.
Basic analytics - pages viewed, approximate country-level location and device type, in aggregate, with no personal identifiers.
We do not collect sensitive information as defined by the Privacy Act, such as health, biometric or religious information.
To deliver the product or service you have bought or signed up for.
To send you the weekly newsletter, if and only if you subscribed.
To respond to enquiries, support requests and refund requests.
To improve our products and this site based on aggregated usage patterns.
We will never send you marketing you did not consent to, and we will never pass your information to a third party for their own marketing. Every newsletter carries a one-click unsubscribe, and unsubscribing takes effect immediately.
Maeve Media builds and runs AI-assisted marketing workflows. Being straight about how that works matters more to us than sounding clever about it.
What AI touches. To draft content, captions, ad copy, review replies and reports, we send working material to third-party AI language-model providers. That material can include business information you have given us and, for done-for-you clients, content drawn from the marketing accounts listed in section 5.
Where it goes. These providers are located in the United States. This is an overseas disclosure of personal information, and we disclose it here so you can make an informed decision before engaging us.
What we do not do. We do not send customer databases, contact lists, payment information or sensitive information to AI providers. We use business accounts that are configured so your material is not used to train the providers' models.
A human decides. AI drafts. A person reviews and approves every output before anything is published, sent or acted on. We do not use AI to make automated decisions about you, and no decision affecting your rights or interests is made by a computer program without a person in the loop.
This section applies if you engage Maeve Media for a done-for-you service rather than buying a digital product.
Access we ask for. Depending on the service, we ask for access to your Google Ads, Meta Ads, Instagram, Facebook and Mailchimp accounts. We ask for the lowest level of access that lets us do the work, we use it only to deliver the service you have engaged us for, and we hand it back or have it revoked when the engagement ends.
Your customers' information. Running your email list or replying to your reviews means we handle personal information about your customers. We treat that information as yours. We use it only to deliver your service, we do not use it for our own purposes, we do not add it to our own lists, and we do not disclose it to anyone other than the service providers listed in section 6.
Where responsibility sits. You remain responsible for your own privacy obligations to your customers, including having a lawful basis to hold their information and having consent to market to them. We are responsible for handling it properly while it is with us.
A small number of service providers process data on our behalf so we can deliver what you have asked for. Each is bound by its own privacy obligations.
Stripe - payment processing. United States.
Mailchimp - newsletter and email delivery. United States.
Webflow - website hosting. United States.
Cloudflare - content delivery and file delivery. United States.
AI language-model providers - content drafting, as described in section 4. United States.
Several of these providers are located overseas, which means your personal information may be disclosed outside Australia. Before disclosing information to an overseas recipient we take reasonable steps to satisfy ourselves that it will be handled consistently with the Australian Privacy Principles.
We do not sell, rent or trade your personal information, to anyone, ever, for any purpose beyond the operational uses set out above.
This site uses very few cookies - a session cookie set by Webflow to remember your preferences, and that is essentially it. We do not run Meta Pixel, Google Ads conversion tracking or retargeting pixels on this site. Analytics are collected in aggregate with no personal identifiers.
Newsletter subscribers - until you unsubscribe.
Customers - seven years after purchase, as required for Australian tax records.
Service clients - working files and account access for the duration of the engagement, then seven years for the commercial record, excluding any of your customers' personal information, which we return or delete at the end of the engagement.
Contact form submissions - twelve months after the conversation ends.
Analytics - fourteen months, in aggregate form.
Under the Australian Privacy Act you have the right to:
Ask what personal information we hold about you.
Request a correction to anything inaccurate, out of date or incomplete.
Request a copy of your information in a portable format.
Ask us to delete your information, subject to the record-keeping we are legally required to maintain.
Complain if you think we have mishandled your information.
To exercise any of these, email rmp@maevemedia.com.au. We acknowledge requests within five business days and respond within 30 days, usually much sooner. There is no charge.
If you think we have breached the Australian Privacy Principles, email rmp@maevemedia.com.au with the detail. We will acknowledge within five business days, investigate, and write back with an outcome and our reasoning within 30 days.
If you are not satisfied with how we handled it, you can take the complaint to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
If a data breach happens that is likely to result in serious harm, we will assess it promptly, notify affected individuals and notify the Office of the Australian Information Commissioner, within the timeframes required by the Notifiable Data Breaches scheme. Where a breach affects a client's information, we will tell that client as soon as we are aware of it so they can meet their own obligations.
If we change this policy we post the updated version here with a new 'last updated' date. Material changes, such as adding a new service provider or changing how we use AI, are announced in the Thursday newsletter.
Any question about privacy, no matter how small, gets a direct reply. Email rmp@maevemedia.com.au or use the contact form.