03 / 06
Day-to-day
operations
04 / 06
Marketing
and growth
Biggest marketing challenge right now
05 / 06
Customer
experience
Biggest customer service challenge
06 / 06
Readiness
and goals
Comfort with technology
1 = Avoid it - 5 = First to try new things
What would count as a massive win?
Be specific - this shapes the report.