Your marketing, led by Rachel
Margot is the AI that helps Rachel run your marketing workflows across Instagram and Facebook, Google Ads and email. Rachel sets the strategy and reviews every piece, and nothing spends a dollar or sends without your yes.
Margot drafts the whole week, then texts you when something needs a tap. A week of marketing, done by Monday. Yours to approve in five minutes.
Built by a senior marketer with more than a decade running real advertising campaigns for national and global brands.
MailchimpEmail marketing that drives repeat salesOne manager. Three channels.
Most small businesses don't need five freelancers and a scattered set of tools. They need one experienced marketer who owns the thinking end to end. That's Rachel. Margot is the system she works through - it organises the drafts, the approvals and the delivery, so more of her time goes into the strategy, the creative and the decisions that actually move your marketing.
Content that ships
A real content plan first, then the content itself - so you never stare at a blank caption again.
- Monthly content strategy and plan - themes, angles and timing, shaped by what actually performed last month
- Captions and hooks written in your voice
- Carousel and reel scripts, designed in Canva in your brand
- Built from your photos, or from a template set we make for you
- Scheduled and queued for one-click approval
No brand kit or photo library yet? We can build one at onboarding for you: templates for carousels, quotes and reels, set up in your Canva so they stay yours. Quoted once we've seen what you have.
Budget that works harder
Your ad spend watched properly - and never moved without your yes.
- Account audit and campaign builds
- Keyword research, plus negative keywords to stop wasted spend
- Ad copy written and tested
- Monthly budget and bid recommendations
- Every change that spends a cent waits for your approval
No Google Ads account or conversion tracking yet? We can set that up at onboarding for you, so you can see exactly which clicks turn into enquiries and sales. Quoted once we've seen what you have.
The list you actually own
The one audience no platform can take away from you.
- Campaigns and newsletters in Mailchimp, or Klaviyo for online stores
- Nurture sequences built and maintained
- Subject lines written and tested
- Segments kept clean so the right people get the right email
- Drafted, tested and queued for your yes
No email platform or sign-up form yet? We can set that up at onboarding for you, with a welcome email so new subscribers hear from you straight away. Quoted once we've seen what you have.
An edge you couldn't build alone.
This is where done-for-you becomes better than you could do yourself. Margot reads from a private library built around your business - your voice, your positioning, your offers, and what's actually landed - then combines it with proven approaches from the marketers winning in your space. Rachel shapes it from there, so what reaches you is considered, current and unmistakably yours.
She remembers what worked
Every draft starts from your last six months: what got saved, what got ignored, which offer actually sold. The work starts from your results, not a blank page.
Ideas with a reason attached
Every content approach is evidence backed: it performed last month, it's seasonal, a competitor is running it, or you asked for it. We combine your material with best-in-class content and proven strategies from the strongest brands in your category.
It sounds like you, not a robot
Written to your rules: the words you use, the claims you can't make, the tone you've spent years building. Calibrated on real sample posts before anything ships.
Simple, transparent, approval-gated.
Margot prepares the drafts. Rachel sets the direction, refines the work and reviews every piece before it reaches you. Your job is to approve it - never to create from scratch.
State of play
Last week's three numbers, what they mean, this week's plan.
Social drafted
A full week of Instagram and Facebook posts written and queued for one-click approval.
Email ready
Your next campaign or nurture step, built and waiting to send.
Ads optimised
Performance reviewed, changes recommended, spend gated on your yes.
Pick your level. Grow into the next.
Rachel sets the direction and reviews every piece of work before it reaches you. Plans start at $997 a month, are approval-gated, Australian-owned, and cancellable - no lock-in.
- Instagram and Facebook content: calendar, posts, carousels and reels in your brand voice
- Email marketing campaigns
- Nurture sequence built & maintained
- Google Ads monitoring + monthly advice
- Full monthly plain-English report
- 15-min onboarding kickoff call
- Everything in Marketing Manager, plus:
- Full Google & Meta Ads management
- Weekly ads optimisation
- 45-min monthly strategy call with Rachel
- Priority turnaround
Every engagement starts with a one-off onboarding from $497 - where Margot learns your business properly, connects your accounts, audits what's live, and builds your first 30-day plan. It opens with a short discovery call so we can see what you already have and quote the setup accurately, then a guided intake around your schedule. From Marketing Manager up, a live kickoff call with Rachel is included as well. That's what makes her sound like you, not a robot. Prepay a quarter and it's on us.
One thing worth knowing before you start: to post to a Facebook Page, you need to be an admin of that page - a personal profile on its own is not enough. Most owners already are. If you are not, it is a five-minute fix and we will walk you through it at onboarding.
Before you ask - yes, we thought of it.
Is this just ChatGPT with a name?
No. Margot runs on the playbook Rachel built over more than a decade as a senior marketer: the same frameworks she used running paid media for national and global brands. Rachel sets the direction, shapes the creative and reviews every piece before it goes out. Margot handles the repetitive production, which is what makes room for the thinking you're actually paying for.
Will an AI really touch my ad budget and my email list?
Only to draft and prepare. Margot never spends a dollar or sends to your list on her own. Every change that costs money or hits your subscribers waits for a human yes. She's built with a seatbelt on purpose.
Which social channels does Margot post to?
Instagram and Facebook. Each one is written for separately rather than the same post going out twice - Instagram shows the work, and Facebook reaches a more local audience. If you only want one of them, that is fine - tell us which and why. TikTok and YouTube are not included; if they matter to you, say so early and we will talk about it properly rather than quietly adding it.
Two things catch people out. Instagram has to be a Professional or Business account, not a personal one - switching is free and takes a minute in the app. And for a Facebook Page, you need to be an admin of the page, not just have a personal profile. Worth checking now rather than in week one.
Will my content sound like a robot?
That's exactly what the onboarding prevents. We calibrate Margot to your voice with real sample posts before anything ships. If it doesn't sound like you, it doesn't go out.
Do I have to jump on a call to get started?
Yes - one short one, at the start. Onboarding opens with a discovery call so we can see what you already have and quote the setup accurately; what it costs depends on how much brand groundwork is needed. After that it's a guided intake form and a quick round of sample approvals, on your schedule. From Marketing Manager up, a live kickoff call with Rachel is included as well.
What if I want to cancel?
No lock-in contracts. Month to month. You keep everything Margot has built for you.
Do I have to be technical?
Not at all. If you can approve a draft and reply to an email, you can work with Margot. Built for Australian solo operators who use Canva and Gmail - not Zapier and code.
Ready to stop being your own marketing team?
Let's have a straight conversation about your business and where a marketing manager would move the needle. No hard sell. No obligations.
Book your free strategy callOr email hello@maevemedia.com.au