What it is

Not another tool. The layer above the ones you have.

Your Google Ads, Search Console, social accounts and website each have their own dashboard, and none of them talk to each other. W.A.L.T.E.R. reads them together, works out what actually matters today, and brings you only the decisions. You stop checking five places. You read one briefing, and talk it through.

W.A.L.T.E.R.Watches, connects and ranks what it finds. Rachel reviews what it flags and the fixes it drafts.
Social mediaPosts, comments and DMs that need a human
SEOPriority pages, rankings and indexing
Google AdsSpend pacing, wasted clicks, tracking
WebsiteUptime, updates, broken links and forms
Your systemsBookings, CRM, reviews, inventory. Scoped at setup

How it works

Set up once, with Rachel. Then it runs.

  1. Set the rules

    A working session with Rachel on what matters to your business, what counts as urgent and who approves what.

  2. Connect your systems

    Read access to the accounts you already have. No new software for you to learn.

  3. Tune it

    Early briefings get reviewed together, so it learns what is worth your time and what is noise.

  4. Your morning briefing

    What needs you today, what can wait, and the fix Rachel recommends. Reply to ask why, approve a fix or push it to tomorrow.

Pricing

One setup. One monthly fee.

This is the price of the W.A.L.T.E.R. layer itself: the rules, the connections, the daily checks and Rachel’s review of what it flags.

Setup · one-off

$2,500+ GST

  • Rules and priorities session with Rachel
  • Social, SEO, Google Ads and website connected
  • Ranking rules: act today, this week, note
  • Your morning briefing set up the way you want it
  • A tuning period reviewed with Rachel
Book a call →

Running · monthly

$450a month + GST

  • Daily checks across every connected system
  • Your morning briefing, which you can reply to
  • Rachel reviews what it flags and the fixes it drafts
  • Rules and thresholds adjusted as your business changes
Talk to Rachel →

Not included: the work inside each system. Google Ads management, SEO, website builds and social content are separate services, so you only pay for the ones you need. See services. Extra systems beyond the four are scoped and quoted at setup.

Questions

Good to know.

Does it change anything on its own?
No. It reads and recommends. Fixes are drafted, Rachel reviews them, and nothing is posted, spent or published without your yes.
Do I need new software?
No. It works with read access to the accounts you already run your business on.
Which systems can it watch?
Social media, SEO, Google Ads and your website are included. Bookings, CRM, reviews or inventory can be added; we scope those with you at setup.
What does W.A.L.T.E.R. stand for?
Watches Ads, Listings, Traffic, Engagement & Rankings. Those are the systems it reads every day, before it writes your briefing.
Is the morning call an actual phone call?
No. It’s a written briefing, and it’s two-way: reply to ask why something changed, where a number came from, or what to do next, and W.A.L.T.E.R. answers.
Can I try the idea first?
Yes. Download the free W.A.L.T.E.R. prompt at the top of this page and run a version of it yourself.

Next step

Let’s set the rules together.

Twenty minutes, no pitch. Tell Rachel which systems you check every morning and she’ll show you what W.A.L.T.E.R. would watch for you.

Book a call → Send a message →